BRIGHT MODECO + Borðlampi

Bright Modeco is created in the assumption of that steel, glass and concrete in total absence of ornamentation not necessarily holds the answer to a happy life. Bright Modeco is an attempt to do something different, to embrace feminine values. During the late 20th century the modernistic ideology were misinterpret and ideas like ‘less is more’ mistaken for ‘cheaper is better’. This economically optimized worldview neglected the fundamental human need for appreciation in form of ornamentation. We believe by combining the values from both modernism and art deco in the 21th century we could create something functional without compromising the genuine human need for decoration.