{"title":"Kid\\'s Concept","description":null,"products":[{"product_id":"leikfang-avaxtabox-kid-s-hub-13-pk-vidur","title":"Leikfang ávaxtabox KID´S HUB 13\/pk viður","description":"\u003cdiv class=\"description-tab__description\" style=\"\"\u003eA mixed wooden box of fruit. Banana, kiwi fruit, strawberries, apple, pear and oranges. The orange and kiwi fruit can be divided into two pieces and put back together again with velcro. Made in wood.\u003c\/div\u003e\u003cp class=\"description-tab__recommended-age\" style=\"margin-bottom: 0px; line-height: 20px;\"\u003eWARNING! Not suitable for children under 3 years.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045005373696,"sku":"KID-1000275","price":3550.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/a0f0d0d1-2579-47fe-905d-f8ddfba8ff17.jpg?v=1771292235"},{"product_id":"leikfang-saelgaeti-kid-s-hub-16-pk-vidur","title":"Leikfang sælgæti KID´S HUB 16\/pk viður","description":"\u003cdiv class=\"description-tab__description\" style=\"\"\u003eWood Play Candy, made from wood. A total of 15 candy pieces. Includes a storage bag that measures 15 x 20 cm.\u003c\/div\u003e\u003cp class=\"description-tab__recommended-age\" style=\"margin-bottom: 0px; line-height: 20px;\"\u003eWARNING! Not suitable for children under 3 years.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045005635840,"sku":"KID-1000277","price":2900.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/ae619b40-c0a2-41fb-aeee-1a4cff60da99.jpg?v=1771292239"},{"product_id":"leikfang-kaffihus-kid-s-hub-18-pk-vidur","title":"Leikfang kaffihús KID´S HUB 18\/pk viður","description":"\u003cp\u003eCoffee machine in the KID'S HUB made of FSC-certified wood. Now you can be your own mini barista, open a café, and serve cappuccino, latte, or an americano. The choice is yours! On the side of the coffee machine, there is an on\/off button. On the back, there is a chalkboard where you can write a menu (chalk not included). On the front, there is a knob with a clicking sound to adjust the strength of the coffee and a printed display for the milk and different coffee options. On the top of the machine, there are storage compartments for the coffee. The set includes two saucers, two small cups, two large cups, two teaspoons, a card reader, a Kids Concept debit card (with unlimited validity). In total, there are 17 pieces in the set. The coffee pods fit both the large and small cups.  Encourage the development of fantasi, language and social skills by playing with your child. Role-play is a great way to do this. How to mix, fix and serve a good cup of coffee in different styles encourage the creativity. Explain, point out, and inspire your child to talk about everything you experience together.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045005701376,"sku":"KID-1000840","price":7200.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/51fe4f69-e2e5-47b2-b4e2-f7b2fc8066d2.jpg?v=1771292244"},{"product_id":"leikfang-brunabill-aiden-8-pk-vidur","title":"Leikfang brunabíll AIDEN 8\/pk viður","description":"\u003cp\u003eFire in the house! Make sure that the three firefighters Sam, Pat and Jim always are alert to stop the fires in the Aiden City. The ladder can be rotated horizontally and vertically. The fire hose can be attached to the outer edge of the ladder. Use the three cones to block off the road so no cars passes by to disturb the firefighters in their important work. While driving around the cones can be stored inside the truck. Fire truck in FSC certified wood.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045005734144,"sku":"KID-1000516","price":7900.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/f20d1bf7-e21d-4209-bed5-83592b601b24.jpg?v=1771292250"},{"product_id":"leikfang-trekkjanlegur-bill-aiden-3-pk","title":"Leikfang trekkjanlegur bíll AIDEN 3\/pk","description":"Pull back the car back and swoooosh - away it goes! A tree pack with different kinds of vehicles. A bus, a taxi, and a police car. Each car has a small mechanism inside which makes it possible that the car can move by itself. Comes in a box that can be used as a garage.","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045005766912,"sku":"KID-1000797","price":3550.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/6ecf9fc7-ffaa-47dd-ba5a-128fecb71d06.jpg?v=1771292256"},{"product_id":"leikfang-broddgoltur-a-hjolum-edvin","title":"Leikfang broddgöltur á hjólum EDVIN","description":"\u003cp\u003eThe ride-on kart takes the adorable form of Stella the hedgehog, our dear friend from the woodland of EDVIN. Crafted with a body of thick, soft chenille pile that invites children to touch and feel. It’s equipped with a sturdy wooden handle for easy grip and maneuverability. With wheels that rotate 360 degrees, this kart is incredibly easy to turn and navigate, allowing for smooth rides and delightful twists and turns. The playful design and tactile materials make it appealing to kids, offering both a cozy friend and a fun ride. Only for indoor use.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045005832448,"sku":"KID-1000919","price":14500.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/e98f0a0c-07c4-4573-b3a0-8377583107c7.jpg?v=1771292262"},{"product_id":"leikfang-kaka-m-kertum-kid-s-hub-8-pk","title":"Leikfang kaka m\/kertum KID´S HUB 8\/pk","description":"\u003cp style=\"margin-bottom: 0px;\"\u003eA playful and colorful cake including a serving plate and a spatula for all kinds of celebrations. Contains 5 Pieces which are kept together with velcro on the sides.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e \u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045005865216,"sku":"KID-1000921","price":4400.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/192986c1-2840-4e48-ba54-e7fe55f6d1c7.jpg?v=1771292267"},{"product_id":"leikfang-kokur-kid-s-hub-9-pk","title":"Leikfang kökur KID´S HUB 9\/pk","description":"\u003cdiv class=\"description-tab__description\" style=\"\"\u003eDeliciously designed wooden play pastries. Invite all our best friends for an afternoon tea party. Fits perfectly in our cake stand.\u003c\/div\u003e\u003cp class=\"description-tab__recommended-age\" style=\"margin-bottom: 0px; line-height: 20px;\"\u003eWARNING! Not suitable for children under 3 years.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045005897984,"sku":"KID-1000264","price":2900.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/14dabbf7-d2bd-4abb-b44c-1c6f6ad55e24.jpg?v=1771292271"},{"product_id":"leikfang-tannlaeknasett-kid-s-hub-17-pk","title":"Leikfang tannlæknasett KID´S HUB 17\/pk","description":"\u003cdiv class=\"description-tab__description\" style=\"\"\u003e\u003cp style=\"margin-bottom: 0px;\"\u003eDentist set in the KID'S HUB made of FSC-certified wood. We like going to the dentist, don't we? Well, maybe not, but let us help prepare children for a dentist visit. Through play, they can practice what the dentist will do when examining their teeth and understand the importance of keeping their teeth clean. The dentist set includes 19 pieces: three interchangeable tools, a mirror, toothbrush, and cleaning tools to place in the toothbrush holder. The button on the side of the holder can be pressed, and the tools can be stored in the holder. There is a small solar panel on the charger for \"charging\". With the X-ray camera, you can examine the teeth's condition and look at the X-ray plates. Seven removable teeth are placed in a wooden palate. When you turn the teeth over, they have cavities on one side. The teeth can be extracted using the forceps. The anesthesia syringe has a spring, so it can be pulled back and pushed in. The dentist set comes in a cardboard case that is easy to carry. This dentist set stimulates the imagination, and we guarantee many hours of engaged role-playing and social training. It also trains motor skills and allows for play and processing afterward to reflect on the dental visit.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"description-tab__recommended-age\" style=\"margin-bottom: 0px; line-height: 20px;\"\u003eWARNING! Not suitable for children under 3 years.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045005996288,"sku":"KID-1000839","price":5800.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/a0e61f61-8021-4de3-8b05-365be2cc06e5.jpg?v=1771292276"},{"product_id":"leikfang-husdyr-aiden-9-pk-vidur","title":"Leikfang húsdýr AIDEN 9\/pk viður","description":"\u003cp\u003eMeet the coolest farm animals! Hilma the Hen, Wera the fluffy sheep, Babs the pig, Cia the cow, and Tor the horse. They all live together in the farmhouse, ready to bring warmth and joy to your playtime With the included four wooden fences, you can create their very own cozy enclosure right in the farmhouse yard, allowing for endless adventures and imaginative farm life play.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045006061824,"sku":"KID-1000906","price":4400.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/408453de-c8ff-46dc-b2d9-673eb15c50b2.jpg?v=1771292282"},{"product_id":"leikfang-tesett-kid-s-hub-21-pk-vidur","title":"Leikfang tesett KID´S HUB 21\/pk viður","description":"\u003cdiv class=\"description-tab__description\" style=\"\"\u003eGreat for inspiring pretend play, this wooden tea set is the perfect accessory for any tea party at your place. Designed for small hands, the tea set is excellent for pretend play and learn to pour tea and milk and add some lemon. Choose between four different tea bags. The set comes with a teapot with a lid, four teacups with saucers, a milk jar, two lemon slices, four tea bags, a storage box, two spoons and a tray with room for everything you need. The box contains 21 parts.\u003c\/div\u003e\u003cp class=\"description-tab__recommended-age\" style=\"margin-bottom: 0px; line-height: 20px;\"\u003eWARNING! Not suitable for children under 3 years.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045006160128,"sku":"KID-1000455","price":7200.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/bcb6f945-daf5-4ae2-847a-9c20a0b0a59f.jpg?v=1771292286"},{"product_id":"leikfang-tonlistarbretti","title":"Leikfang tónlistarbretti","description":"\u003cp\u003eMusic board in FSC-certified wood. A toy instrument for the baby that features four different instruments: a xylophone, a mini cymbal, a drum, and a guiro. You'll find everything related to rhythm here, well, maybe not everything, but a lot. Fun sounds to discover and play with, creating different tunes together with the child. The small feet under the board help raise it slightly off the floor for better sound. Introducing children to music and musical instruments at an early age can have many benefits for their development and learning. By experimenting with sounds and rhythms on the music board, the child can stimulate their hearing and develop their sensory perception. They can learn to distinguish different sounds and explore how sounds are created using different instruments. By attempting to play melodies or repeat rhythms, the child can exercise their cognitive abilities and attention.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045006192896,"sku":"KID-1000843","price":6500.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/92b16dfb-c72a-4a92-baf6-042672bdb72a.jpg?v=1771292290"},{"product_id":"leikfang-traktor-aiden-vidur-5-pk","title":"Leikfang traktor AIDEN viður 5\/pk","description":"\u003cp style=\"margin-bottom: 0px;\"\u003eA wooden farm tractor with a size perfect for smaller hands. It includes three wooden logs for load-and-unload play. The trailer is detachable and is spacious enough to carry an animal figurine or some other small item. And of course - there's a solar panel on the roof.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003ePlaying with the tractor set might help improve fine motor skills as children manipulate the different parts in the set and loading and unloading the logs.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e \u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045006225664,"sku":"KID-1000907","price":3550.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/ccb74755-2ecb-4abf-8e66-122ad68082e5.jpg?v=1771292294"},{"product_id":"leikfang-tolvu-leiksett-kid-s-hub-4-pk","title":"Leikfang tölvu leiksett KID´S HUB 4\/pk","description":"\u003cdiv class=\"description-tab__description\" style=\"\"\u003e\u003cp style=\"margin-bottom: 0px;\"\u003eA wooden computer set is an ideal toy for young children who love to imitate what adults do. The laptop features pressable keys for interactive play, a mobile phone, a mouse, and an ID badge. The laptop screen also functions as a chalkboard, where children can draw and write with chalk (not included). This play set encourages imaginative office play and offers children a playful and engaging way to explore the adult working world.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"description-tab__recommended-age\" style=\"margin-bottom: 0px; line-height: 20px;\"\u003eWARNING! Not suitable for children under 3 years.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045006291200,"sku":"KID-1000902","price":5800.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/1d0124a7-670f-4ef1-9d9b-922a9af747c8.jpg?v=1771292305"},{"product_id":"leikfang-rugguhestur-sam-aiden","title":"Leikfang rugguhestur SAM AIDEN","description":"\u003cp style=\"margin-bottom: 0px;\"\u003eMeet Sam, the cotton canvas rocking horse who loves snacking on salvia leaves and blueberries. Rocking\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003ehorses like Sam are great for developing balance and coordination in children. Sam’s gentle nature\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003eand unique diet make him a delightful companion for little riders and add a decorative touch to the room.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003eHe has a soft cotton tail and playful hair on his head, inviting kids to engage in caring and grooming\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003eactivities\u003c\/p\u003e\u003cbr\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045006323968,"sku":"KID-1000909","price":18900.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/da570da3-5d88-4cb2-9ee1-016c00736c08.jpg?v=1771292311"},{"product_id":"leikfang-hestur-a-priki-dotty-aiden","title":"Leikfang hestur á priki DOTTY AIDEN","description":"\u003cp\u003eHobby horses are great for kids who love to run around and play pretend. Dotty is full of colorful dots for extra fun. She is perfect for racing across the yard or playing in the park, helping kids dream up all sorts of adventures. She's a sturdy friend ready for lots of exciting make-believe play.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045006356736,"sku":"KID-1000924","price":7200.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/68db8ed1-0c77-4a6e-b88b-d7123bb6cf1c.jpg?v=1771292316"},{"product_id":"leikfang-verkfaerakassi-kid-s-hub-19-pk","title":"Leikfang verkfærakassi KID´S HUB 19\/pk","description":"\u003cp\u003eHas something broken? No problem, nothing needs to be thrown away here. With this toolbox for kids, nothing is impossible. The box is completely made of wood and has beautiful dovetail joints, which makes it extremely durable without any screws. In the toolbox you will find toy nails and toy screws. On the short side of the box, there are smart holes with threads where you can screw in your screws and fasten with nuts like a real carpenter. On the long side, there are holes that are excellent for your nails. Or why not build an exciting shape with the building plates? But what would the little carpenter be without toy tools? You will of course find a hammer, wrench, saw and screwdriver in FSC-certified wood. All so that this can be used for generations.\u003cbr style=\"\"\u003e\u003cbr style=\"\"\u003eContains: *Three nails *Four screws *Four nuts *Four building plates *Toy hammer *Wrench *Toy saw *Screwdriver\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045006455040,"sku":"KID-1000610","price":4950.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/e6ddc257-4dbc-433e-94b2-d1f53a0dba8d.jpg?v=1771292326"},{"product_id":"leikfang-laeknataska-kid-s-hub-7-pk","title":"Leikfang læknataska KID´S HUB 7\/pk","description":"\u003cdiv class=\"description-tab__description\" style=\"\"\u003eChildren love playing Doctors and Nurses and this Doctor's set is a great way to spark their imagination. The case comes equipped with everything your little Doctor could need to treat his\/her poorly patients. The set includes 7 wooden accessories, all beautifully handmade in wood: medicine, cream, syringe, reflex hammer, stethoscope, thermometer and tongue depressor. The case is made from reinforced brown cardboard making the whole case and its contents fun and sustainable.\u003c\/div\u003e\u003cp class=\"description-tab__recommended-age\" style=\"margin-bottom: 0px; line-height: 20px;\"\u003eWARNING! Not suitable for children under 3 years.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045006487808,"sku":"KID-1000258","price":4400.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/a2001b33-5972-45dd-8717-a9270656213e.jpg?v=1771292331"},{"product_id":"leikfang-bondabaer-aiden-7-pk-vidur","title":"Leikfang bóndabær AIDEN 7\/pk viður","description":"\u003cp\u003eStart a fun farm adventure with this wooden farmhouse. The house has a sliding door, two levels, two windows, and pretend solar panels on the roof. The top of the front roof can be taken off, showing a lovely flower meadow for the animals to play in. There's a working winch with a magnet inside to lift up hay bales through the window. The set also includes a ladder and two indoor fences for lots of farm play. After playing, the hay bales can be put away on the top floor. This farmhouse is a nice toy for any play area, offering many hours of creative farm play. (Animals can be bought separately) \u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045006520576,"sku":"KID-1000905","price":7200.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/c35aaa33-d551-4eeb-b7cd-b633c7e8f8ca.jpg?v=1771292337"},{"product_id":"leikfang-hljodfaeri-music-set-3-pk-brown","title":"Leikfang\/ hljóðfæri MUSIC SET 3\/pk brown","description":"\u003cp\u003eGet ready to make some noise. This music set comes with a tambourine, mini drum, drumstick, and xylophone that are just the right size for the kids. After all, every child’s first concert usually starts with a drum solo... right on the kitchen table. Key Features: • Designed to fit small hands. • Fun details that appeal to kids. The xylophone has wooden keys. The mini drum creates sound by spinning the handle, which helps kids practice their fine motor skills while having fun making music.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045061079296,"sku":"KID-1000955","price":5300.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/f2d39be1-266e-4d4b-b2dc-01f6f8da9f5b.jpg?v=1771296106"},{"product_id":"snagi-flower-3-stk-mix","title":"Snagi FLOWER 3 stk mix","description":"\u003cp\u003eBring color and playfulness to any room with our Flower Hooks. They are both adorable, and useful and are great for hanging bags, hats, or accessories you can pin to the wall. You can arrange them in a cluster or spread them across the space for a personalized look. Key Features: • Combination of functionality with a graphic playful design. • Easy installation with the hidden screw and included plug. It is ideal for children's rooms, play areas, or any space that needs a bit of extra style.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045061112064,"sku":"KID-1000971","price":2900.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/951b0b3f-9dd6-4696-92f6-ed1761a4671d.jpg?v=1771296110"},{"product_id":"leikfang-guitar-black-white","title":"Leikfang GUITAR black\/white","description":"\u003cp\u003e\"Why not let them create some music of their own? Your child can perform solo or team up with friends and family to put on a fun concert for Teddy or the whole crew. It's a great way to share the joy of music with everyone around. Key Features: • A toy that fits right into your décor. • Available in different designs and vibrant colors like Dark Pink, Green, Blue, etc. The strings on this wooden toy guitar can be strummed just like those on a real guitar so your child can explore musical sounds and rhythms. A guitar with playful print in black and white. This toy is a fun introduction to your child's first steps into music.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045061144832,"sku":"KID-1000953","price":5300.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/616a7285-50e8-4819-808d-7f2171a0adcd.jpg?v=1771296114"},{"product_id":"snagi-moomin-little-my-2-pk","title":"Snagi MOOMIN Little My 2\/pk","description":"\u003cp style=\"margin-bottom: 0px;\"\u003eMoomintroll and Little My have a special relationship. They do not always understand each other since they are quite different. Little My can tease Moomintroll for being too kind, and Moomintroll sometimes thinks that Little My is just \"blabbing out\" exactly what she is thinking without considering the feelings of others. But still, it is clear that they are fond of each other despite their differences, and they share many fun, scary, and exciting adventures together where their differences are beneficial.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003eBoth of them share values such as being honest and loyal to their friends, and being adventurous. Moomintroll and Little My have respect for each other, despite their different personalities and traits. By illustrating these two characters, we wanted to highlight the importance of being respectful and kind no matter our differences.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003eTheir relationship, while subtle, can be illustrated by a quote from the comic strip: Moomintroll: \"Little My, it's fantastic!\" Little My: \"You don’t say! Everything’s fantastic – more or less.\"\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003eThe hooks are made from FSC-certified wood and have hidden screws that are put directly into the wall. Depending on the type of wall, you need to choose the appropriate type of plug. The plug included is for concrete walls. For plaster walls, check with your local hardware shop. For wooden walls, the screw can be used directly without the added plug.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045061308672,"sku":"KID-1000960","price":3550.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/f73e63ba-7d65-48c4-a049-a771bcdfc7db.jpg?v=1771296118"},{"product_id":"snagi-moomin-moominmamma-2-pk","title":"Snagi MOOMIN Moominmamma 2\/pk","description":"\u003cp style=\"margin-bottom: 0px;\"\u003eThe relationship between Moominmamma and Moominpappa is based on love and mutual respect. They let each other be who they are and allow one another to explore and have adventures. Moominpappa might be considered a dreamer, but Moominmamma is just as keen on traveling and seeing new things. They encourage each other's interests and let the children grow into independent individuals. Moominmamma is the heart of the Moomin household, always ensuring everyone feels loved and cared for. She handles crises calmly and keeps the family stable. Moominpappa is indeed a romantic and an adventurer at heart. He loves to tell stories of his youthful exploits and dreams of grand adventures. Despite his lofty ambitions, he is deeply devoted to his family. His adventurous spirit complements Moominmamma’s steady nature, creating a balanced dynamic in their relationship.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e(Moominmamma and Moominpappa ) They are always open to welcoming others into their home, showing an inclusive approach to the concept of family.Together, they provide a nurturing and supportive environment for their family, embracing both the excitement of new experiences and the comfort of home. By illustrating these two characters, we wanted to highlight the importance of encouraging each other's passions and finding a balance between adventure and stability.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003eThe hooks are made from FSC-certified wood and have hidden screws that are put directly into the wall. Depending on the type of wall, you need to choose the appropriate type of plug. The plug included is for concrete walls. For plaster walls, check with your local hardware shop. For wooden walls, the screw can be used directly without the added plug. \u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045061341440,"sku":"KID-1000961","price":3550.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/0cb284cf-2a89-42db-87b3-436a531ff323.jpg?v=1771296122"},{"product_id":"leikfang-guitar-flower-pink","title":"Leikfang GUITAR flower pink","description":"\u003cp\u003eWhy not let them create some music of their own? Your child can perform solo or team up with friends and family to put on a fun concert for Teddy or the whole crew. It's a great way to share the joy of music with everyone around. Key Features: • A toy that fits right into your décor. • Available in different designs and vibrant colors like Dark Pink, Green, Blue, etc. The strings on this wooden toy guitar can be strummed just like those on a real guitar so your child can explore musical sounds and rhythms. This guitar expresses joy and happiness with its dark vibrant pink and the yellow cartoon-inspired daisy flower. This toy is a fun introduction to your child's first steps into music.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045061374208,"sku":"KID-1000951","price":5300.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/57174d41-7f19-4942-967e-217f3f22dfc9.jpg?v=1771296126"},{"product_id":"leikfang-issolubas","title":"Leikfang Íssölubás","description":"Enjoy our set of six wooden ice cream cones, each featuring a different design that encourages children to engage in pretend play. The cones are stored in a convenient box with a lid, which has six holes to keep everything organized. Children can interact with friends and family as they sell ice cream at their play kitchens or ice cream stands, enhancing social skills and imaginative scenarios. As they describe the colors and \"flavors\" of their cones ;like chocolate, vanilla, and fruity options they expand their vocabulary and learn to articulate their thoughts. When playtime is over, the box serves as a storage solution, keeping everything tidy. As children grow older and their play preferences change, the box can easily transition to store other small items, adding to its usefulness. Perfect for serving up playful moments. Make in FSC certified wood.","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045300089088,"sku":"KID-1000994","price":6800.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/81770338-3286-4889-a4bf-17bcee741b83.jpg?v=1771304875"},{"product_id":"leikfang-moomin-kaffisett","title":"Leikfang MOOMIN kaffisett","description":"","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045300220160,"sku":"KID-1000988","price":5300.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/2efeeb0a-39d1-4fb5-a5d3-a9a90bdf0546.jpg?v=1771304879"},{"product_id":"leikfang-verkfaerakassi-12-pk","title":"Leikfang verkfærakassi 12\/pk","description":"\u003cp\u003eHere’s the perfect kit for the little builder back home. A tool case made of FSC-certified wood and dovetail joints with everything for kids who love to screw and fix things. It sounds \"click-click\" when you rotate the chuck. By changing the bits, you can transform it from a drill into a screwdriver at any time. The kit also contains toy screws that come in a wooden box with threads in the bottom where you can fasten the screws. You can also use the hand screwdriver or pliers for the most difficult construction tasks. For everything to be straight or if you need to measure something, there is of course a square that can fix the job.\u003cbr style=\"box-sizing: border-box;\"\u003eThere is a burnt tool pattern on the front of the box and a fabric handle so you can carry the bag with you when your friend or grandfather needs help. There will not be a crooked painting insight after you have been there.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045300482304,"sku":"KID-1000608","price":6950.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/853361e5-ab43-49f0-bf45-f0ad414779bf.jpg?v=1771304884"},{"product_id":"leikfang-hraerivel-gul","title":"Leikfang Hrærivél gul","description":"Time for aspiring bakers to invent some new treats in the kitchen! This play mixer features a button with a \"click\" sound, a rotatable whisk, and a bowl for mixing up delicious pretend recipes. Once the dough is ready, simply lift the upper part of the mixer for easy access to the bowl. Made from FSC-certified wood, this mixer invites children to role-play as chefs and enjoy the joy of cooking and baking. Get ready to whip up some fun with the kitchen stand mixer!","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045300678912,"sku":"KID-1000995","price":5300.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/0148ab89-2b15-4665-9d6d-f620f8e6a124.jpg?v=1771304889"},{"product_id":"leikfang-moomin-bollakokustandur","title":"Leikfang MOOMIN bollakökustandur","description":"\u003cp\u003eCakes and pies. Treating friends and family with various treats plays a key role in Moomin life. It's a simple way to keep everyone happy and well-fed, even during their unusual adventures. Blueberries, raspberries, and lingonberries all grow in Moominvalley and are great for baking pies or enjoying on their own. This wooden cake stand comes with four different cupcakes featuring the Moomin family, with Moominmamma serving lemonade. Children can enjoy pretend play as they bake and share treats at their own gatherings. This wooden cake stand features four different cupcakes with a printed motif of the Moomin family, with Moominmamma serving lemonade. \"I know, I’ll give a big party for you, and you can have nothing but cake for tea, and nobody need wash or go to bed early!\"\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045300875520,"sku":"KID-1000990","price":3400.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/cc79aaf8-3029-4a3e-8bae-eae32162bef1.jpg?v=1771304893"},{"product_id":"leikfang-guitar-dark-grey","title":"Leikfang GUITAR dark grey","description":"\u003ctable style=\"box-sizing: border-box;\"\u003e\n\u003ccolgroup style=\"box-sizing: border-box;\"\u003e\u003ccol style=\"box-sizing: border-box;\"\u003e\u003c\/colgroup\u003e\n\u003ctbody style=\"box-sizing: border-box;\"\u003e\u003ctr style=\"box-sizing: border-box;\"\u003e\u003ctd style=\"box-sizing: border-box;\"\u003eChildren love making sounds and exploring music on their own. With the Kid’s Concept Wooden Play Guitar, they can strum, experiment, and enjoy their first steps into the world of music. Made from FSC®-certified wood, this play guitar combines timeless design with playful function. It also makes a stylish addition to the children’s room or any space in your home. The strings can be tightened and adjusted like on a real guitar, encouraging curiosity about how music and sound work.\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045301170432,"sku":"KID-1000522","price":5300.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/615815d2-fb74-4ec0-8438-63d6eae48305.jpg?v=1771304898"},{"product_id":"leikfang-graenmetisbox-10-pk-vidur","title":"Leikfang grænmetisbox 10\/pk viður","description":"\u003cp\u003eA mixed wooden box of vegetables. Carrots, tomato, turnip, onion, beetroot, lemon, cucumber. The cucumber and lemon can be divided into two pieces and put together again with velcro. Made in wood. Size of the box: 18x12x5,5 cm.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045301334272,"sku":"KID-1000276","price":3400.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/3ac3932a-26f2-4600-a6cc-3a549a601a69.jpg?v=1771304902"},{"product_id":"buningur-strawberry-fairy-3-ara","title":"Búningur STRAWBERRY FAIRY 3 ára","description":"\u003cdiv class=\"description-tab__description\" style=\"\"\u003e\"Sweet and refreshing, strawberries are nature's little taste of summer, bursting with bright flavor and vibrant color.\" This strawberry costume brings that charm to dress-up play, with a red vest featuring a rounded front, a green leaf collar, and easy-to-use Velcro closures for simple dressing. The costume includes small padded wings on the back, a headband featuring a decorative strawberry, and a matching wand for children to use in their pretend play. Wave the wand and turn tables, toys, or even imaginary gardens into a world full of strawberries.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045313851648,"sku":"KID-1001011","price":6950.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/5ead4597-8f25-492a-bd7a-dd7418cb1fe4.jpg?v=1771305588"},{"product_id":"buningur-bumblebee-3-ara","title":"Búningur BUMBLEBEE 3 ára","description":"\u003cp\u003eThis bumblebee costume offers children a chance to explore playful pretending and dress-up moments. The striped vest, made from soft and fluffy yellow stripes, mirrors the fuzzy look of a bumblebee and features embroidered padded wings on the back, adding a touch of detail. The headband with small, attached antennae completes the outfit, bringing the bumblebee theme together in a simple, charming way. Both the vest and headband close with Velcro, allowing for easy dressing and undressing during play. Children can immerse themselves in make-believe scenarios as they pretend to buzz from flower to flower, pollinate, or explore the world like a busy bumblebee. This costume combines comfort with mindful design.\u003cbr\u003e\u003cbr\u003eRec. Age 36 months\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045313884416,"sku":"KID-1001018","price":5850.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/15286ac2-151f-4521-a2a1-308a6872d57c.jpg?v=1771305592"},{"product_id":"buningur-butterfly-white-3-ara","title":"Búningur BUTTERFLY white 3 ára","description":"\u003cp\u003e\"Butterflies drift on soft breezes, their delicate wings painting the air with gentle motion.\" These butterfly wings are designed to be worn on the back with elastic shoulder straps, making dress-up simple and comfortable. The wings are padded to hold their shape during play, and the embroidered details add stability and texture. Dress-up play helps children explore their creativity and storytelling skills, and wings like these encourage active movement as they pretend to \"fly.\" This simple design makes it easy for children to put on by themselves, supporting independent play.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48045313917184,"sku":"KID-1001013","price":4300.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/d5a1f41e-e050-48a3-ba2b-9bcecfa664af.jpg?v=1771305597"},{"product_id":"kista-saga-blonde","title":"Kista SAGA blonde","description":"\u003cp\u003eToy Chest with Lid Made from FSC Certified Light Beech Wood - SAGA Range If you are looking for the perfect organizational tool for any room? Our SAGA range toy chest is your solution! Crafted from FSC certified light beech wood, this toy chest not only ensures sustainability but also offers a sleek and stylish look for your home. Key Features: High-Quality Material: Made from FSC certified light beech wood, ensuring durability and environmental responsibility. Functional Design: The chest stands upright even when empty, making it a reliable storage solution. Concealed Storage: The lid keeps all toys out of sight, maintaining a neat and tidy appearance. Decorative Appeal: Adds a charming touch to any room while providing practical storage. Upgrade your organization with our SAGA range toy chest—a perfect blend of functionality and style.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48996264149248,"sku":"KID-1000877","price":22800.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/4a461095-0885-467f-a498-19b81999ef9a.jpg?v=1783966891"},{"product_id":"taska-moomin-22x14-5x9-cm-bla-hvit","title":"Taska MOOMIN 22x14,5x9 cm blá\/hvít","description":"\u003cdiv class=\"description-tab__description\" style=\"box-sizing: border-box;\"\u003e\"The world is full of great and wonderful things for those who are ready for them.\" Moominpappa in Mooominpappa at Sea, 1965 Where will your treasures travel next? This cardboard case, printed with the Moomin family enjoying their drinks, is perfect for bringing along your coffee set, a picnic lunch, or a collection of small treasures. Inspired by the Moomin family’s love of travel, it’s a thoughtful way to pack the essentials—whether for a real outing or an imagined journey.\u003c\/div\u003e\u003cp class=\"description-tab__recommended-age\" style=\"box-sizing: border-box; margin-bottom: 0px; line-height: 20px;\"\u003eWARNING! Not suitable for children under 3 years.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48996428546304,"sku":"KID-1001025","price":1950.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/ad8dc266-b055-4872-97a8-234b5228e66b.jpg?v=1783974949"},{"product_id":"tjald-circus-blatt-115x115x120-cm","title":"Tjald CIRCUS blátt 115x115x120 cm","description":"\u003cp\u003eEvery child deserves a cosy hideaway to call their own—this pop‑up Circus play tent brings that special spot to life. The Play Tent unfolds into shape in a single motion: release it from its folded state and it springs up effortlessly. Some poles need to be slotted into place, but no tools are required. The walls lean gently inwards, creating a snuggly cozy feel, similar to a circus tent. Even if the tent looks playful , the colours are chosen so the tent can be placed in any room and look beautiful and harmonious. Made from soft‑touch polyester in solid, coordinated block colours with a dot patterned roof , this tent offers a clean and harmonious look. Can be cleaned by using a damp cloth. Once playtime’s over, it neatly zips away into its carry bag—ideal for storage or travel. Designed for children aged 2 and up, it’s made for bedrooms, playrooms, livingrooms or temporarily sheltered outdoor, used on a smooth surface. Can not be stored nor kept outdoors. Keep away for any heat source such as radioators or open fire Feature Highlights Effortless pop‑up assembly: simply release the folded tent and lock in the poles—no tools needed. Block‑coloured polyester fabric: coordinated solid panels for a sleek and stylish appearance. Compact carry bag included: zips down for travel or storage\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48996428644608,"sku":"KID-1001054","price":6950.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/d3290385-bc70-4ebe-89f1-01ef9e121768.jpg?v=1783974954"},{"product_id":"tjald-circus-bleikt-115x115x120-cm","title":"Tjald CIRCUS bleikt 115x115x120 cm","description":"\u003cp\u003eEvery child deserves a cosy hideaway to call their own—this pop‑up Circus play tent brings that special spot to life. The Play Tent unfolds into shape in a single motion: release it from its folded state and it springs up effortlessly. Some poles need to be slotted into place, but no tools are required. The walls lean gently inwards, creating a snuggly cozy feel, similar to a circus tent. Even if the tent looks playful , the colours are chosen so the tent can be placed in any room and look beautiful and harmonious. Made from soft‑touch polyester in solid, coordinated block colours with a dot patterned roof , this tent offers a clean and harmonious look. Can be cleaned by using a damp cloth. Once playtime’s over, it neatly zips away into its carry bag—ideal for storage or travel. Designed for children aged 2 and up, it’s made for bedrooms, playrooms, livingrooms or temporarily sheltered outdoor, used on a smooth surface. Can not be stored nor kept outdoors. Keep away for any heat source such as radioators or open fire Feature Highlights Effortless pop‑up assembly: simply release the folded tent and lock in the poles—no tools needed. Block‑coloured polyester fabric: coordinated solid panels for a sleek and stylish appearance. Compact carry bag included: zips down for travel or storage\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48996428677376,"sku":"KID-1001055","price":6950.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/e281b72b-5fb1-47b3-8bfb-311b18f54a84.jpg?v=1783974960"},{"product_id":"motta-circus-raud-112x112-cm","title":"Motta CIRCUS rauð 112x112 cm","description":"\u003cp\u003eTurn any room into a circus wonderland with this large, decorative, reversible play mat—designed to fit perfectly inside the Tent Circus, or used on its own wherever a soft surface is needed. The Circus Play Mat is quilted and padded with recycled polyester, covered in soft cotton fabric. The main side features a bold, graphic stripe pattern inspired by circus themes, while the reverse is a solid off-white colour. It works just as well on its own—on the bedroom floor for playtime, as a base for a baby gym, or in the living room for a quiet reading corner. Note - You may use an anti-slip rug underlay if the mat is placed on smooth floors for older children—but do not use one for babies who crawl, sit or lie down. The mat is machine-washable at 40 °C and OEKO‑TEX certified. Feature Highlights Reversible design: switch between circus stripes or a solid side to suit the space. Cotton outer fabric: gentle to the touch and possible to machine wash at 40 °C. Designed for Tent Circus: tailored in size to match our larger play tent. OEKO‑TEX certified: tested for harmful substances\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48996429496576,"sku":"KID-1001058","price":10600.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/fd525034-5911-4494-8455-ab74ff70f367.jpg?v=1783974965"},{"product_id":"leikfang-bilabretti-vidur","title":"Leikfang bílabretti viður","description":"","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48996429529344,"sku":"KID-1001004","price":6950.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/38d8d82e-4557-4022-a24c-cecefc3dca70.jpg?v=1783974971"},{"product_id":"motta-circus-teal-112x112-cm","title":"Motta CIRCUS teal 112x112 cm","description":"\u003cp\u003eTurn any room into a circus wonderland with this large, decorative, reversible play mat—designed to fit perfectly inside the Tent Circus, or used on its own wherever a soft surface is needed. The Circus Play Mat is quilted and padded with recycled polyester, covered in soft cotton fabric. The main side features a bold, graphic stripe pattern inspired by circus themes, while the reverse is a solid off-white colour. It works just as well on its own—on the bedroom floor for playtime, as a base for a baby gym, or in the living room for a quiet reading corner. Note - You may use an anti-slip rug underlay if the mat is placed on smooth floors for older children—but do not use one for babies who crawl, sit or lie down. The mat is machine-washable at 40 °C and OEKO‑TEX certified. Feature Highlights Reversible design: switch between circus stripes or a solid side to suit the space. Cotton outer fabric: gentle to the touch and possible to machine wash at 40 °C. Designed for Tent Circus: tailored in size to match our larger play tent. OEKO‑TEX certified: tested for harmful substances\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":48996429562112,"sku":"KID-1001059","price":10600.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/ebf3468e-d546-4257-99c5-981c1017c90e.jpg?v=1783974977"},{"product_id":"baunapudi-snuggle","title":"Baunapúði SNUGGLE","description":"\u003cp\u003e“Dreams are softer with friends.” That’s the essence of the Bean Bag Snuggle. Designed for quiet moments, its plush, furry textile invites you to sink in and unwind. The embroidered sleepy face adds a soft charm, while the long ears drape gently over the shoulders—like an extra cosy layer, without suggesting any specific creature The Bean Bag Snuggle isn’t just a seat—it’s a calm companion. Its inviting softness, easy care, and thoughtful details make it a gentle, lasting presence in any home with a child. The neutral light brown colour fits easily into most rooms. The cover is washable at 30°C (gentle cycle, turned inside out), and the zipper is designed to be opened only with a tool, like a paperclip—keeping curious hands safe. The PU-foam filling is tightly packed and needs 3–5 days to expand and settle into its full softness. Suitable from 2 years. Feature Highlights • Washable outer cover • Soft, furry textile • Easy to place in any home\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":50438641746176,"sku":"KID-1001076","price":28900.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/a76cf15b-ad17-42b0-b0be-55d49dc8841a.jpg?v=1790095529"},{"product_id":"staflkubbar-moomin-10-pk","title":"Staflkubbar MOOMIN 10\/pk","description":"\u003cp\u003eWith this set of ten lightweight cardboard cubes, numbered 1 to 10 you might do something tremendous all of your own . Building your own tower featuring illustrations of the beloved Moomin family and friends . Each cube features different scenes—Moominpappa relaxing in the sunshine, Moominmamma in her rocking chair, and Moomintroll building something exciting in the sand—while Snorkmaiden arrives in her full summer outfit. Perfect from around 12 months and up, these cubes can be nested inside one another or stacked high, supporting early counting skills and storytelling adventures. Each cube stands on its own as a delightful conversation starter with your toddler. Describe what they are doing and count together. 1,2,3,4...or just stack them on top oif each other. Made from FSC-certified paperboard, this set trains fine motor skills, hand-eye coordination and spatial awareness, while inviting moments of quiet concentration and creative thinking. Feature Highlights 1–10 numbered design featuring Moomin scenes: encourages early number recognition and imaginative play. Nesting and stacking: versatile for both building tall towers or fitting into each other. Boosts developmental skills: supports counting, motor control and focus through playful interaction.\u003c\/p\u003e","brand":"Kid's Concept","offers":[{"title":"Default Title","offer_id":50438641844480,"sku":"KID-1001075","price":6500.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/files\/6d6603d4-1a8c-499f-9902-eac7c91f7209.jpg?v=1790095539"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/4167\/6800\/collections\/kidsconceptlogoUntitled-1.png?v=1784243232","url":"https:\/\/www.epal.is\/collections\/kids-concept.oembed","provider":"Epal","version":"1.0","type":"link"}